WORK EXPERIENCE
DIRECTOR, CONTENT STRATEGY
2020-Present, Remote
Lead teams to develop enterprise and segmented content and communications strategies that increase awareness for our brand values and positioning, grow our digital presence, and meet our business goals.
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Report directly to the VP of External Communications to ensure the vertical extends business impact across the company and work closely with executives to influence departmental performance.
2018-2020, Remote
SR. MANAGER OF DIGITAL MARKETING
Led the creation, direction, and execution for over 900 pieces of content for Randstad’s marketing initiatives. These efforts resulted in a 306% increase in our average lead value, 109% increase in our conversion rate, and a 300% increase in our web lead revenue (2018 vs. 2019).
2014-2018, Houston, TX
LEAD PRODUCT MARKETER
Led product marketing team to create B2B digital marketing experience for the construction SaaS company. Our efforts ultimately shortened the sales cycle from 150 days to one month (2016-2018).
2008-2014, Houston, TX
HEAD OF RIGHTS AND REPRODUCTION, IMAGE LIBRARIAN
The Menil Collection is a non-profit organization that hosts the largest private art collection in North America. Edited and published art catalogues, brochures, and academic essays. Digitized the entire art collection into a digital management database, and managed art copyright compliance.