No matter how great a product is, if no one knows about it, does it even exist? Expanding digital footprint with the right content is my wheelhouse. I’ve created brand identity and messaging that exponentially widened my company’s awareness circle. With my leadership, my team created content that drives traffic through multiple channels (via ads, organic/paid search, campaigns (automation, nurture) that successfully increased awareness and in turn, profit.

It’s all about breaking it down. My super power is simplifying complicated subjects so a fifth grader can understand them. My method goes like this: First tell them the “what” (what does it do?), then the “why” (what are the value props?), then show them the “how” (how does it help their business? How do you prove that?).

1. So you’ve built your website, but either you’re not getting the traffic you want or your visitors aren’t converting. Either way, I’ve led our content and UX/UI teams to work together to find the problems and come up with creative solutions.

2. I believe in starting and ending every project with data. I start by looking at similar projects we’ve done in the past to avoid mistakes we’ve made, and then determining benchmarks based on our previous performances and industry metrics. We end the projects by recording lessons learned and how to continuously improve this and future projects. This process helped my previous company triple their revenue in five years. I used a similar methodology at my current company to create our conversion rate optimization (CRO) strategy, which has led to a 40% increase in ROI (2018-YTD).

There are a lot of things you can do to increase audience engagement. But at the end of the day, it comes down answering every question your customers ask. Using this principle, I designed and operationalized our content strategy that resulted (within two months) in nine “position zero” articles, 14 “top three” articles, and more than 20 “first page” articles.

At my previous company, sales and marketing teams were no friends. But we both had one goal — to increase company revenue by shortening sales cycles. So whether they liked it or not, I planted myself in sales meetings to learn about questions our prospects ask and problems they face. I took what I learned and created content that answered each persona’s queries so when it came time to actually talk to our prospects, the field only had to answer questions specific to that customer. This effort shortened our sales cycle from 150 days to one month.

Data doesn’t lie. When your organization doesn’t see the value you bring, you will always have numbers on your side. Most people in the company have the same goal — to work for a successful company that lets them make a comfortable living. By using numbers to show how my team helps bring everyone to that goal, I was able to achieve cross-functional team alignment, stakeholder buy-in, and executive approval. In addition, I presented project and status updates to the leadership team and the entire company on a regular basis to increase transparency. Whether our results were positive or negative, I was honest about our results. All of those efforts combined won over our organization and at the end of the day, they became raving fans of the marketing departmen